I worked in a team of 5 people to help future-proof small business's online presence. I was paired with a web designer to work on touching up already existing sites.
For On The Trail we wanted to reduce user friction and boost the SEO of the site. We combatted SEO extremely well by following the best practices that they were lacking.
This was a Shopify site. By the end of the quick 3 weeks we spent with them, we were able to make On The Trail popup on Google. We also got On The Trail to be the third link when searching for a bike store!
After
The amount of users went from an average of 1 user a month to and average of over 250 users!