Before
I worked in a team of 5 people to help future-proof small business's online presence. I was paired with a web designer to work on touching up already existing sites.
For On The Trail we wanted to reduce user friction and boost the SEO of the site. We combatted SEO extremely well by following the best practices that they were lacking.
This was a Shopify site. By the end of the quick 3 weeks we spent with them, we changed the layout of the navigation tab to include some shop items inside. We also removed any solf out items.
After
We also created a better layout for the home page. We added a popup when someone is on the site for over 6 seconds, that notifies that Lauras does free shipping all across Canada.
